Conversion consulting

The most common reason for a client to call us is usually that they want the #1 spot on Google for their search term or name. The first questions we ask are “why”? and “what will that mean to you?” Clients will often respond by saying “more qualified leads” or “increased sales.”

Increasing website traffic to a client is definitely part of what we do, but increased traffic doesn't always translate into the greatest return on investment. The average website conversion rate today is 2%. That means that for every 100 visitors to your site, two will become customers in some form.

So, if Clearpath delivers you another 1,000 visitors, that means 20 more customers - great! But what if we could make your conversion rate grow from 2% to 10%?

That would give you eight more customers without even beginning to increase your traffic. Then, when we turn the traffic tap on, that 1,000 visitors could potentially turn into 100 new customers, increasing your return on investment by 400%!

Why spend all the money on website traffic until you really know that your site is effective at converting that traffic into sales and meeting your business objectives?

In the Clearpath Conversion Consulting Method, you will clearly identify your customers’ needs and desires and learn to directly connect your selling strategy with their buying process.

We'll develop pathways throughout your site that keep your buyer’s “scent trail” hot, always offering them the opportunity to convert at every corner. Most sites make the mistake of hiding their objectives. But why?

Allow the customer to define their experience within your site, all the while calling them to do business with you in a clear and persuasive manner.

Clearpath's Conversion Consulting has taken businesses with an abysmal conversion rate of less than 1% and increased it to over 10% within one month! Contact us today for a free site conversion analysis.